A new look for Bud Light

I was shopping at HEB earlier today, and among the items written down on my grocery list was "beer." For the most part, whenever I think of beer, I think of Bud Light. It's been my "go to" beer for some time. If I don't want to be bothered with thinking of something different to drink, I know I'll be happy with a simple Bud Light. It was typically the beer that my dad drank when I was younger, and so I picked up the beer brand myself as I came of age (though not necessarily legal drinking age).

I was surprised then, earlier, when I walked down the aisle to find newly-designed packaging of Bud Light. The new Bud Light packaging is much flashier-looking than the previous packaging.


Whereas the new packaging uses a lighter and more prevalent blue, previous incarnations utilized a darker blue and more silver coloring. According to the Anheuser-Busch website, "Bud Light’s new look reflects the key attributes of the brand we are touting in all our marketing – drinkability and refreshment."

I can't help but think, however, that at least part of the redesign is a direct response to Bud Light's chief rival Miller Lite, as both now sport a primarily blue look that covers most of the packaging. The redesign also seems like it may have been implemented to attract a younger crowd.

I'll admit, the new look is slightly off-putting, primarily because I don't feel like the change was necessary. The redesign won't stop me from continuing to consume Bud Light, but the packaging will certainly take some getting used to.